While value has many definitions, the one most commonly associated with it in MBA programs and economics courses involves measuring the gap between perceived and actual benefits and perceived and actual costs. This quantification of value as “utility,” even with provisions for such items as the ceiling of the Sistine Chapel and “Layla,” is woefully inadequate and has unfortunately resulted in the rise of labor unions, outsourcing, civil strife, and war.
The idea that “value is added” reflects a bottom-up mentality that would be the envy of Sir Mix-A-Lot. It is an extension of the zero-sum game mindset where Win-Win is what you call your Chinese houseboy, not a modus operandi for achieving grand visions and creating wealth in all its forms. The concept of adding value assumes that a void of value is an inherent base state and further implies with mathematical certainty the limitations of creation.
Contrary to popular belief, value is not some increment of work applied to an input and in successive stages of development until a product pops out into the world, screaming for its superior profitability. Value is the voltage of human potential, waiting to be arced in an electric cascade of social, civil, or commercial beneficence. How effectively value is transmitted past resistance and capacitance into the free-flowing circuits of a business is the determining factor.
Properly designed business processes turn the key in the rusted iron shackles of bureaucracy, redundancy, and the fear of losing control – all constraints devised by humans to be inflicted on humans. But those will only serve the sergeants of effectiveness and efficiency. True value-sourced current requires innovation – the connection between local and nonlocal consciousness - as its fuel. Innovation that is continuous, shape shifting, and game changing, and this can only occur when the human brain is given a suitable environment for connecting beyond the ego.
Productivity is only a measurement of circuit design, not the goal let alone the vision. And value is unleashed, not added. When these concepts are firmly rooted, the next great enterprise has gestated and is ready for birth.